Think about how people make decisions, big decisions, like who should I vote for, what do I think of the health care bill, what’s going on in Afghanistan, what should I think of all this news about Thailand, and small decisions like what shoes should I wear or what album should I listen to, should I take this job, and where should I eat tonight?” he asked. “We make those decisions by talking to people we trust.
true. /Christopher Cox for Wired/
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